About AFL Global
MARTIN E. JUDGE, JR.
Chairman & Founder, AFL Global
AFL Global was created by Martin E. Judge, Jr. to introduce and launch professional American Arena Football teams in China. Marty Judge has been doing business in China for over 6 years with his US-based company, The Judge Group. In early 2012, he began making plans to bring American style Arena football to China through AFL Global. Based in Conshohocken, PA, USA, AFL Global is the parent company of the formal China-based company, CAFL, The China American Football League, based in Beijing.
A comprehensive football training program, founded and guided by CAFL, has been in place since May 2013, with arena-style training programs in place at 6 major China Universities. Those Universities began competitive collegiate play in the Fall of 2014 with many players expected to move to the rosters of the CAFL, China’s first professional league, set to debut in the Fall of 2015.
AFL Global’s executive leadership includes accomplished US professionals from sports, broadcasting and business.
VP of Broadcasting and Media Operations
After a long career as a sports and news anchor in major east coast media markets, Lou Tilley partnered with international businessman Martin E. Judge, Jr., founder and President of The Judge Group and The CAFL, to form Lou Tilley Media. LTM is an international creative branding, marketing, public relations and production agency. From concept to delivery, Lou and his team craft engaging cross-platform content created to serve each client’s vision and goals.
Lou Tilley has long been a familiar face to TV viewers in Philadelphia, Boston, New York, Baltimore, Charlotte and across the nation. His 30+ year on-air career has garnered 11 Emmy awards for excellence in reporting, programming and production.
In 2010, while preparing to emcee the annual Maxwell Football Awards Gala, Lou found himself discussing his future with longtime friend and accomplished businessman, Marty Judge. Lou Tilley Media was born that night as collaboration between the two. The MFC, now produced for TV by LTM on national networks, remains the passionate center of the agency. In fact, football – sports – and great storytelling, are at the core of LTM’s impressive list of clients that include: The CAFL China, The Philadelphia Soul, Defend Your Head Sports Safety, The Cal Ripken Baseball Group, , Ron Jaworski Enterprises, and The Judge Group. “I’ve always been an effective story teller. Now, I dig into my client’s stories, their messaging and goals in the same way I would dig into a major news story: to find the most effective avenue of message delivery. I employ “Three E’s” in every project: education, entertainment and enterprise. They are not mutually exclusive,” says Lou from his office along the banks of the Schuylkill River in Conshohocken, PA, not far from the central Philadelphia row home where he was raised.
Recently, LTM planted its flag in China, establishing offices in Shanghai, leading the media and marketing arm of Marty Judge’s dream venture, the China Arena Football League. “This is a blank canvas for LTM. The Chinese market is hungry for western style sports, for football, and my job is – you guessed it – to educate, entertain and make it work for our shared enterprise.” LTM manages all broadcast rights for the new pro league set to launch in 2016. “There are no right or wrong ways to deliver the games there. We can re-invent the way we present this and other sports to new fans. Because of this, we are better enabled to develop new methods of delivery for our sponsors in the process.”
LTM will produce all regular and postseason games in China in both Mandarin and English, as well as distribute them nationally in China on the iQIYI network, and in the US on the ONE World Sports Network. Lou and his team will also manage all public relations and news media, social media , websites in both languages, as well as all game day in-arena operations. LTM also works directly with the CAFL exclusive sponsors to develop and deliver their messages across all media platforms.
LTM is developing streaming delivery systems aimed at China’s massive mobile device audience, in-arena visual entertainment packages, and special fan apps reflecting sponsor driven demographics. “Already, this fresh start, this blank canvas, has lead us in the direction of new methods of story telling, which has helped us and our clients state-side.”
LTM continues its growth internationally, utilizing the ever-changing tools of technology, but always with Lou Tilley, the award-winning broadcaster behind the creation and delivery.
Director of Football Operations
Darrick Branch (DB to all) has done it all in football. A member of a Texas State Championship High School team, he would go on to star at The University of Hawaii, scoring the game-winning touchdown in the Holiday Bowl to beat Illinois. Inspired to play wide receiver as a young boy watching his uncle, Cliff Branch of the fabled Oakland Raiders, DB went on to the NFL with Tampa Bay, Buffalo, San Francisco and Denver before stints in the CFL and Arena Football League. After returning to Hawaii, he began a business career in sports marketing and then developed his own league, the HGL (Hawaii Gridiron League). His combination of player experience, coaching and business skills brought him to AFL Global, and now to the CAFL.